How to pilot a business

1. Increase sales
1.1. Increase salesforces availabity. 1.2. Increase salesforce activity. 1.3 Increase prices.
1.4. Add offer features that sell. 1.5 Advertise. 1.6 Increase product availability.

2. Reduce costs
2.1. Abandon non-profitable activities. 2.2 Gain from processing. 2.3 Automate, subcontract, delocalize.
2.4 Decrease labor costs. 2.5. Decrease costs of goods sold. 2.6. Decrease transformation costs

3. Optimize margins
3.1 Increase customer satisfaction. 3.2 Increase employee satisfaction. 3.3 Invest in projects and processes.
3.4 Select the business rules. 3.5 Select a strategy SFN/TFC/GFP. 3.6. Generate free cash

How managers use this site to manage simply

From the key words list,
1. Select the set of business rules that fit your situation, amongst the 9 sets
2. Select the business rule want to apply. Measure the indicators.
3. Engage indicators improvement projects

To increase sales, add customer segments

Create more versions of your products for different categories of your customers.
Segment them, their needs vary by age, gender, professional functions, social classes, potential returns for you,...
Key words