How to pilot a business

1. Increase sales
1.1. Increase salesforces availabity. 1.2. Increase salesforce activity. 1.3 Increase prices.
1.4. Add offer features that sell. 1.5 Advertise. 1.6 Increase product availability.

2. Reduce costs
2.1. Abandon non-profitable activities. 2.2 Gain from processing. 2.3 Automate, subcontract, delocalize.
2.4 Decrease labor costs. 2.5. Decrease costs of goods sold. 2.6. Decrease transformation costs

3. Optimize margins
3.1 Increase customer satisfaction. 3.2 Increase employee satisfaction. 3.3 Invest in projects and processes.
3.4 Select the business rules. 3.5 Select a strategy SFN/TFC/GFP. 3.6. Generate free cash

How managers use this site to manage simply

From the key words list,
1. Select the set of business rules that fit your situation, amongst the 9 sets
2. Select the business rule want to apply. Measure the indicators.
3. Engage indicators improvement projects

Always try Up-selling or Cross-selling

Up-selling is a sales technique whereby a saleperson induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Upselling usually involves marketing more profitable services or products, but upselling can also be simply exposing the customer to other options he or she may not have considered previously. Upselling implies selling something that is more profitable or otherwise preferable for the seller instead of the original sale. A different technique is cross-selling in which a seller tries to sell something else."